NEW YORK: Aditya Birla Group’s Birla Cellulose has launched its arch all-embracing architecture flat in New York, USA. At the aperture ceremony, Mr. Rajeev Gopal, the Chief Marketing Officer of Grasim Industries Limited, a flagship aggregation of Aditya Birla Group said that “It is a celebrated moment for all of us at Birla Cellulose as we commence on this new journey.”
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From fibre to fashion, Birla Cellulose, the Pulp and Fiber business of the Aditya Birla Group, is the all-around baton in Viscose Staple Fibre (VSF) which has affected lives beyond continents. Birla Cellulose fibers are of 100% accustomed origin, awful absorbent, accept bendable feel, and are absolutely biodegradable. In its adventure to baby to the appeal from the all-embracing market, Birla Cellulose has launched its architecture flat in New York appearance commune (Birla Cellulose Studio, 525 7th Avenue, Suite #308, New York). The architecture flat will affectation a ambit of over 300 varieties of fabrics. The fabrics created by the amount alternation ally in India will affectation the best of innovations done on Modal, Viscose and Spunshades, afar from the amount bolt collection.
The flat will additionally accept a affectation of 74 shades of blockhead absolute Spunshades fibres from Birla Cellulose.
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The architecture flat will action a one stop band-aid for brands in the USA in agreement of bolt samples in Viscose, Modal and Spunshade. Afar from bolt display, the flat will be actively complex in accumulation alternation abutment from India, abstruse abutment to bolt manufacturers, bolt swatch abutment followed by yardages for authoritative ancestor samples. The alive attendance of the flat in New York will be a footfall appear abbreviation advance time for the buyers.
Mr. Gopal said “Birla Cellulose is actuality to actualize acquaintance for all-embracing buyers on attainable partnerships appear a mutually assisting growth. Birla Cellulose will display innovations in fibres that assignment beautifully with the appearance sentiment. Thus re-enforcing the group’s aesthetics of connected addition to clothing alteration customer needs.”
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Mr. Gopal additionally formally launched the SS19 bolt accumulating in viscose, modal, spun absolute which would be benign to the Appearance Industry as January and February are the months wherein the Industry looks advanced to new SS19 bolt range. With this launch, Birla Cellulose has fabricated its melancholia accumulating attainable for all-around markets. Birla Cellulose is a all-around baton with accomplishment in 6 countries & sales in over 65.
In agreement of sustainability, “Birla Cellulose has auspiciously completed Canopy Style Audit and its accepted accumulation chains affirm that the accident of sourcing copse from age-old and endangered forests or added arguable sources is low risk, which is an industry arch result. Alternation of Custody (C-o-C) acceptance from the Forest Stewardship Council (FSC) is accessible for our fibres. Aditya Birla Group’s VSF accomplishment units are certified beneath the ISO 9001 affection administration arrangement and ISO 14001 ecology administration system,” abreast Mr. Gopal.
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Recently, Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for its assignment on the attention of age-old and endangered forests. Birla Cellulose has a ‘light blooming shirt’ baronial in the adapted and broadcast copy of the Hot Button Report, which ranks eleven viscose rayon producers that represent 70% of all-around viscose production.
Mr. Gopal abreast that Grasim Industries Limited the Indian arm of Birla Cellulose, has additionally been awarded the US Department of Agriculture (USDA) certified biobased artefact characterization for Birla Excel, Birla Viscose, Birla Modal and Birla Spunshades which was a anniversary in extensive their sustainability adventure and deepening their acceptance that sustainability is at the amount of Birla Cellulose’s business strategy.
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