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The sprawling 150,000-square-foot new address of Clam Outdoors off active I-94 in Rogers is ablaze years abroad from Dave Genz’s garage, area he started hand-making “Fish Trap” carriageable ice shelters about 35 years ago.

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“My wife, Patsy, sewed them on her machine,” said Genz, 67, of St. Cloud, whose apparatus is accustomed with revolutionizing ice fishing. “We fabricated bristles that aboriginal year, again 20 the abutting and 80 the third year.”

Nowadays Clam Outdoors sells tens of bags of carriageable ice fishing shelters annual — added than anyone abroad — as able-bodied as accessories alignment from rods and lures to accouterment and allurement buckets.

“It’s the American dream — we started in our barn and now it’s the No. 1-selling angle abode in the world,” Genz said. “I never dreamed it would get as big as it has.”

Genz awash the licensing rights to Clam in 1992 but has connected to assignment for the aggregation as a promoter, agent and adviser, accessory sports shows, giving seminars and accomplishing TV and radio shows.

“Dave’s amenable for what ice fishing is today,” said Nick Chiodo, Clam’s administrator of marketing. “Every abode out there on a sled is a adaptation of what he started in his garage. It’s incredible. He is Mr. Ice Fishing.”

But Genz accustomed he couldn’t accept taken the aggregation to area it is today — a baton in the industry and one diversifying above ice fishing, too. Dave Osborne, 56, of Wayzata, bought Clam in 2003 and has overseen its arresting growth. Aback he bought it, Clam awash about eight products.

“Now we accept added than 750,” he said, including the accepted IceArmor clothing. “I consistently say it’s bigger to be advantageous than good. Aback I jumped in, I didn’t apperceive it [ice fishing] would booty off like it has. He (Genz) started it, and we’ve brought it mainstream.”

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Clam has had double-digit sales advance about every year aback Osborne bought it.

Osborne, who grew up in Cyrstal, additionally owns a civic bartering accoutrement accession aggregation based in Plymouth. He bought Clam afterwards a accidental chat with a acquaintance who formed there. “It seemed like it had some possibilities,” he said.

“My adage is I would rather try and abort than not try to do it at all,” Osborne said. “Without accident there is no reward.”

Genz’s aboriginal houses were fabricated from affection canvas, metal electrical aqueduct brim and copse — awkward by today’s standards, but effective.

“I sawed the aqueduct with a hacksaw,” he said, and he enlisted advice to accumulate the houses. “My friends, ancestors and neighbors would help.”

The carriageable shanties gave anglers apartment from the algid and wind but, added important, gave them advancement on the ice so they could move and locate fish.

Today, the shelters are lighter, added adequate and accept added features. Clam offers about two dozen types, including some fabricated from thermal cloistral material, befitting anglers warmer and abbreviation condensation. “Hub shelters” — collapsible, tent-like shelters with allowance for up to seven anglers — action addition ambit for accumulation fishing.

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Electronics, ability augers, warmer accouterment and carriageable angle houses all accept helped attract bodies assimilate arctic lakes.

“We accomplish it fun to go alfresco in the winter,” Genz said. “We’re Minnesotans; we should adore winter.”

Another acumen for ice fishing’s acceptance — no one absolutely knows how abounding of Minnesota’s 1 actor angers angle through ice — is that it is cheaper than open-water fishing. You don’t charge a $40,000 boat, motor and trailer.

“Ice is the greatest blaster aback it comes to acceptance addition to get out and fish,” Chiodo said.

The two-person, top-selling Clam Nanook costs $400. Add an cyberbanking angle finder, rod and lures, and for beneath than $1,000 you’re in business.

“You don’t accept to booty out a additional mortgage,” Chiodo said.

The action continues to evolve. Because ice fishing is added comfortable, added kids and women are accepting on the ice, Chiodo said. Still, males age 25 to 57 boss the market.

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But alike in fish-frenzied Minnesota and with a beginning artefact line, Osborne said his aggregation bare to aggrandize alfresco of ice fishing to accumulate year-round business for his 27 employees.

In 2005, Clam bought Polar Sports, which makes account trailers and accessories for ATVs and backyard tractors. And Clam began authoritative free-standing buried shelters for aback yards or cabins in 2012.

“They go up in 45 seconds,” Chiodo said. The aggregation acclimated the aforementioned technology to aftermath a collapsible appearance thermal hunting blind.

“We try to do things different that no one abroad is doing,” Osborne said.

Currently about 80 percent of his business charcoal affiliated to ice fishing, but he’s acquisitive to added diversify.

Meanwhile, Genz is busier than ever, fishing and announcement the action at seminars and on TV and radio. Twenty-seven years afterwards abandonment his job as a aliment architect to go into the fishing business full-time, retirement isn’t in the cards.

“I’m not accomplishing annihilation I affliction to retire from,” he said. He afresh angry into a blend of 12½-inch crappies.

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“The black chaw was phenomenal. It was ceaseless catching,” Genz said. “It doesn’t get old.”

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